Vas Roberts, former CCO of Misfits Gaming Group, has joined French esports organisation Workforce Vitality as its co-CEO.
Roberts, who made the announcement on LinkedIn, joins Workforce Vitality’s government group and can work alongside its co-founders Nicolas Maurer and Fabien Devide.
Vas Roberts has practically three many years of expertise in advertising, gross sales and partnerships. He beforehand labored as a Gross sales Director for Heaven Media earlier than becoming a member of FACEIT in the direction of the tip of 2015.
Roberts labored with the esports event organiser for 5 years, earlier than switching to Misfits Gaming Group in 2020. After a number of partnership-focused government roles, Roberts was promoted to Chief Business Officer in January 2024.
Based in 2016, Misfits Gaming was beforehand an esports organisation that was primarily recognized for competing within the League of Legends European Championship (LEC), the Overwatch League (Florida Mayhem) and Name of Obligation League (Florida Mutineers). The corporate, nonetheless, shifted its focus from esports to gaming, media, and tradition, promoting its franchise slot within the LEC on the finish of 2022 and present process a main rebrand in 2023.
Workforce Vitality, then again, has continued to decide to the esports business as one of many main European esports organisations. Based in 2013, the corporate took headlines when it closed a €50m (~£41.8m) talent-focused funding spherical by the VC fund rewired.gg in 2022.
The corporate has an expansive roster of aggressive groups, boasting a complete of 16 lineups throughout 13 recreation titles. This consists of the likes of Counter-Strike, League of Legends, VALORANT and Rocket League. The organisation was additionally part of the 2024 Esports World Cup Basis Membership Program.
Vas Roberts commented on his new position, through LinkedIn: “Vitality is an organisation I’ve lengthy admired and one which has created an enviable mix of efficiency, model and group, making them probably the most recognised manufacturers in esports. I’m delighted to hitch their journey and am trying ahead to constructing on the unbelievable success and bringing recent views to drive the subsequent chapter of progress.”
