Manchester United shirt sponsors Snapdragon are all in favour of buying the naming rights to Outdated Trafford or any new stadium the membership could construct.
United have arrange a process drive to guage potential redevelopments to their present stadium or whether or not it will be higher to construct a brand new residence, doubtlessly subsequent to Outdated Trafford on land already owned by the membership. Renovating Outdated Trafford in its present guise is sophisticated by a railway line working alongside the again of the Sir Bobby Charlton Stand, with the Bridgewater Canal shut by on the opposite aspect.
The hope is for the Purple Devils to play at a 100,000-seater stadium – Sir Jim Ratcliffe desires to construct a ‘Wembley of the north’ – no matter whether or not they depart or rebuild Outdated Trafford, and the membership are open to promoting naming rights for ‘tens of thousands and thousands’ with the intention to increase funds for the challenge.
Snapdragon have taken over from TeamViewer as United’s front-of-shirt sponsors this season, and the chief advertising officer of guardian firm Qualcomm, Don McGuire, was open together with his intention to tackle stadium naming rights.
“Outdated Trafford is Outdated Trafford, it ought to at all times be Outdated Trafford,” McGuire stated.
“But when there’s a model connected to that not directly, form or type, powered by somebody, an ‘at’ or no matter…this Snapdragon Stadium at Bashor Subject.
“We’re working very intently with the workforce on the re-imagination of Outdated Trafford from a know-how and innovation standpoint and Carrington each. So if that results in one thing larger, the place it will make sense for us to go even larger – this [shirt sponsor] is fairly huge by the best way, not cheap – but when it is sensible we’re at all times searching for alternatives.”
Although promoting stadium naming rights is commonplace in fashionable soccer, solely six Premier League groups have executed forward of the 2024/25 season – Arsenal, Bournemouth, Brentford, Brighton & Hove Albion, Leicester Metropolis and Manchester Metropolis.
Tottenham Hotspur, who moved into their £1bn floor in 2019, are nonetheless looking out for a long-term naming rights accomplice and are maybe within the place most much like United on this sense. Spurs have allowed the official identify to face as Tottenham Hotspur Stadium to spice up the membership’s personal model abroad, although supporters commonly discuss with it as White Hart Lane after the previous floor.
