Swedish esports organisation Ninjas in Pyjamas (NIP) has introduced a partnership with Italian soccer membership Juventus.
As a part of this partnership, NIP’s FC 25 esports participant Olle ‘Ollelito’ Arbin will characterize Juventus in a sequence of competitions and activations.
This deal is just like the partnership struck between Al-Nassr and Mkers, wherein Mkers participant João Afonso ‘Jafonso’ Vasconcelos agreed to characterize the Saudi soccer membership in EA FC. In line with a press launch, Ollelito shall be representing Juventus within the eSerie A Goleador and the eSupercup.
Juventus itself can also be no stranger to esports, having launched an attire capsule with esports organisation OpTic earlier this yr. The soccer membership additionally partnered with the Astralis Group in 2019 to provide the esports firm management of Juventus’ esports ventures.
Fabio Fusco, Head of Partnerships and Gross sales at NIP Group, took to LinkedIn to speak in regards to the partnership: “As somebody with a background in soccer, this challenge is very significant to me. It’s a convergence of two worlds I’ve all the time believed have unbelievable potential collectively – grateful to have contributed to creating it occur!
“Thanks to everybody concerned at Juventus to your belief and collaboration. I can’t wait to see what we’ll accomplish within the months forward! All the perfect of luck to Ollelito as he takes on this new thrilling problem!”
One other soccer membership that has additionally been energetic within the EA FC area is Ipswich City, which lately introduced its esports workforce that shall be competing within the ePremier League.
Outdoors of EA FC, there’s a lengthy listing of soccer golf equipment concerned in esports. This contains Inter Milan partnering with Mkers to create a community-focused esports sequence of non-football esport titles and French membership PSG making a joint-venture Rainbow Six roster with TALON Esports.
