Iconic footwear model Sanuk has teamed up with Shield Our Winters (POW) for the second season of their eco-conscious footwear assortment. Recognized for mixing surf tradition with sustainability, Sanuk has as soon as once more delivered an environmentally considerate line of footwear simply in time for the northern hemisphere winter.
This limited-edition Sanuk x POW capsule assortment introduces two puffer jacket-inspired kinds for women and men, crafted with low-impact supplies that intention to maintain your ft cozy and your carbon footprint minimal. Alongside this product launch, Sanuk has strengthened its dedication to local weather motion by donating $25,000 to POW to assist efforts in defending our pure playgrounds—from coastlines to mountaintops.
We had the pleasure of talking with Katie Pruitt, Vice President and Common Supervisor of Sanuk, to dive deeper into the inspiration behind this collaboration, the supplies used, and the model’s future sustainability objectives.
Inform us in regards to the inspiration behind the Sanuk x Shield Our Winters collaboration. How did this partnership come about, and what drew Sanuk to work with POW?
That is our second 12 months teaming up with Shield Our Winters for a capsule footwear assortment, and we couldn’t be extra thrilled to proceed this journey collectively. We had been initially drawn to Shield Our Winters (POW) due to our shared dedication to guard our outside playgrounds. At Sanuk, sustainability is on the core of every part we do, and partnering with a company like POW – identified for its dedication to local weather advocacy – felt like the right match. We’re honored to as soon as once more carry this collaboration assortment to life.
What makes this collaboration much more particular is that it goes past only a dedication to the setting. Each Sanuk and POW work with unbelievable skilled athletes like Danny Davis, a legendary skilled snowboarder, and Michelle Parker, an activist and massive mountain free skier. Their love for journey and the outside drives their advocacy, they usually assist amplify our joint message in regards to the urgency of local weather motion, particularly by their social channels. Collectively, we’re aiming to encourage our group to not solely benefit from the nice outdoor but additionally to guard it for generations to return.
That is the second season of the Sanuk x POW assortment. What new components or modifications are being launched on this season’s lineup?
Our 2024 Sanuk x POW assortment options an elevated design with some new product specs and supplies. This capsule options males’s and girls’s boots that effortlessly mix each operate and vogue, with:
- Retro puffer-jacket impressed nylon higher with recycled polyester mudguard and heel counter
- Refreshed colours with a mountain silhouette printed design
- Water repellency remedy for cover from winter climate
- Recycled polyester microfiber lining for an ultra-soft really feel towards the pores and skin
- Molded, high-rebound Contoura® Susterra insole and podiatrist designed arch assist for further consolation
- Contoura Susterra makes use of dent corn to create Susterra bio-propanediol, which replaces a few of the primary petrochemical substances in conventional polyurethane, saving carbon emissions and non-renewable power use. This exceptional compound uniquely enhances our foam with increased rebound and suppleness.
- Light-weight 20% Recycled EVA midsole for a lighter step
- Grippy rubber outsole made partially of recycled content material with next-level sturdiness and traction
Winter Puffy Chiller Mid Pow – Males
The footwear kinds on this assortment are puffy jacket-inspired and made with low-impact supplies. Might you share extra in regards to the supplies used and the way these selections align with Sanuk’s environmental objectives?
At Sanuk, we’re all about creating merchandise that tread flippantly on the planet, utilizing eco-conscious and low-impact supplies at any time when doable, and our Sanuk x POW assortment isn’t any exception. For the Puffy Chiller POW assortment, we utilized recycled polyester for the mudguard, heel counter and microfiber lining. The midsole is crafted with recycled EVA foam, making it versatile, light-weight and shock absorbing. This assortment and all of our kinds are crafted with our environmental objectives high of thoughts, as we intention to cut back our waste, water utilization, power consumption and carbon footprint at each stage.
How does Sanuk view its position in addressing local weather change, and what steps is the model taking to attenuate its environmental footprint?
As a model rooted in surf tradition and with a deep love for the outside, defending the setting isn’t simply an initiative – it’s a core a part of our objective, and we’re dedicated to decreasing our footprint wherever we are able to make the most important impression. From sourcing Earth-friendly supplies and packaging to creating merchandise which can be mechanically cleanable to increase their lifespan, we constantly try to make the most of extra responsibly licensed and sustainable supplies in our merchandise and packaging. We incorporate recycled, renewable, regenerated and licensed most well-liked or pure supplies inside our merchandise – with a transparent understanding of what our merchandise are made from and the place they arrive from, we are able to make higher and extra knowledgeable sourcing selections.
Our intention is to make use of our mixed scale to combat local weather change by decreasing our power impression in our workplaces, lowering our journey footprint, using most well-liked uncooked supplies in our merchandise and packaging and dealing with our provide chain companions to cut back power consumption. We all know that power is the biggest contributor to local weather change, so we use renewable power at any time when doable. It’s all about making a significant impression, not simply speaking about it.
For patrons trying to make a optimistic impression by their purchases, what recommendation would you give on selecting sustainable footwear and supporting manufacturers that champion environmental causes?
Customers trying to store extra sustainably or cut back their carbon footprint maintain a variety of energy of their buying and spending habits. In a market stuffed with quick vogue, it’s extra vital than ever to actually check out the businesses you assist and ensure their values align with your personal. When looking for sustainable clothes and footwear, contemplate components just like the supplies used—search for recycled, renewable or responsibly sourced choices. Try the model’s sustainability objectives and see in the event that they prioritize environmentally pleasant manufacturing practices or provide recycling and take-back applications. Think about product sturdiness and longevity. There are additionally web sites and apps that present sustainability scores for client merchandise manufacturers, which is one other good useful resource to examine earlier than you spend.
Sustainability is an ongoing journey for a lot of manufacturers. What further steps is Sanuk taking to additional cut back its environmental footprint?
As part of our partnership with Shield Our Winters, Sanuk has donated $25,000 this 12 months to assist POW’s mission to combat for local weather coverage modifications that try to create a optimistic, lasting impression on the well being and preservation of our outside blissful locations. We additionally yearly donate to The Surfrider Basis, and for our 2024 footwear assortment with the group, we mixed our merchandise made with low-impact supplies with offsets bought for the small remaining emissions they create to make them carbon impartial. We proceed to collaborate with organizations like these to encourage environmental safety and supply academic content material to encourage others to affix the motion.
Wanting forward, are there any future sustainability initiatives or collaborations that Sanuk is worked up about?
Completely! We’re thrilled to proceed our partnership with Shield Our Winters, however that’s just the start. We’re all the time on the lookout for methods to degree up our sustainability initiatives, so keep tuned for some thrilling updates! There’s much more to return as we push the boundaries of what it means to create sustainable, feel-good footwear.
Sanuk’s collaboration with Shield Our Winters isn’t nearly footwear—it’s about fostering a motion that prioritizes local weather motion. By means of modern design, accountable supplies, and advocacy, this assortment takes a significant step towards defending our planet.
Keep tuned for extra updates on Sanuk’s sustainability journey (and superior vary of footwear!).