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Video: Dana White reveals untold story of ‘full-blown warfare’ round potential billion-dollar deal

Final Preventing Championship (UFC) has had a colourful historical past.

UFC CEO, Dana White, and firm have constructed the promotion as much as be a billion-dollar entity. UFC famously offered from Zuffa LLC to Endeavor for $4 billion in 2016 and the worth has solely elevated since.

Earlier than UFC made its largest change with the profitable negotiation, there apparently was an try from CBS, in accordance with White. The Octagon boss shared his newest untold story within the video embedded above.

“So, CBS tried to come back in and make us a proposal to purchase us at one level, proper? And I used to be in Hawaii on trip,” White advised FOX Information. “And paradoxically, I’m often late to all the things. I used to be on the decision early and the Showtime guys had been on the decision early as a result of they — I didn’t know they had been going to be on. I assumed we had been speaking to Les Moonves.

“By the point Les Moonves and the remainder of them obtained on the cellphone, me and Showtime had been preventing, going at it, actually, ‘F you, F you,’ backwards and forwards, and people guys obtained on and heard us going backwards and forwards and the decision, actually, that was the top of it,” he continued.

“Lorenzo calls me proper again instantly and goes, ‘I assume, we’re not doing a take care of CBS.’ I stated, ‘Sure, sorry,” White added, “We obtained into it just a little bit. I hated the blokes at Showtime. A bunch of these guys labored for the UFC after we first began out. I assumed their manufacturing sucked. I assumed they had been horrible at what they did. And I used to be very vocal about it. After which it simply so occurs, we’re speaking about CBS making us a billion-dollar provide to presumably purchase the corporate. By the point that Lorenzo and Les Moonves get on, full-blown warfare on the cellphone.”


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