Electronics producer Samsung has partnered with Web3 firm Illuvium centred round Illuvium’s universe of three interconnected video games.
The partnership might be unveiled at Gamescom 2024 the place the Web3 firm will characteristic closely in Samsung’s sales space on choose Samsung Web3 TVs.
As a part of the deal, followers at Gamescom will be capable to expertise all three of Illuvium’s aforementioned video games — Overworld, Enviornment and Zero — on the Samsung sales space. It’s price noting that Enviornment is seemingly trying to enter the esports area by showcasing its esports functionality with neighborhood occasions and livestreams.
Illuvium beforehand partnered with Group Liquid to advertise Illivium: Enviornment, the collaboration noticed 9 of Group Liquid’s streamers play the autobattler and showcase the sport’s new aggressive PvP mode.
The GEN3RATOR marketing campaign is the spine of the deal between the 2 corporations. Based on a launch, the marketing campaign is designed to merge the Illuvium and Samsung communities. Followers will even be given the prospect to win prizes, together with 10 GEN3RATOR NFTs, Samsung’s newest digital software that unlocks options on the Samsung Web3 Roadmap.
The Illuvium CEO and Co-Founder Kieran Warwick might be current at Gamescom as a speaker within the “Good Morning Gamescom” panel dialogue.
Partnerships with video games corporations and entities aspiring to get into esports are nothing new to Samsung, with the cellphone producers at present boasting a PUBG Cellular division alongside esports organisation NRG. The corporate has additionally sponsored a number of occasions and esports organisations together with TELUS Esports, GODSENT, Snapdragon Professional Collection and extra.
