Amplify Horse Racing Launches Affect Marketing campaign

Amplify Horse Racing has introduced the launch of the Amplify Affect Marketing campaign, a transformative initiative geared toward elevating $1 million to have interaction youth throughout the nation with horse racing. As a pioneering power in selling youth involvement by way of training, mentorship, and profession pathways, the marketing campaign will considerably lengthen Amplify’s attain and affect because the nationwide youth arm of the Thoroughbred business.

Marketing campaign targets embrace enhancing instructional packages by way of curriculum creation and implementation, the event of a cell training unit, and increasing regional outreach by facilitating the event of regional chapters and partnerships. This may create extra localized alternatives for youth to have interaction with the business and entry precious sources.

“Amplify is doing massively vital work for the business by cultivating youth and younger grownup involvement,” mentioned Amplify Govt Director, Annise Montplaisir. “Now, the business has the chance to gas Amplify’s success and guarantee the way forward for the game by supporting our continued nationwide progress.” 

Since its inception, Amplify has made vital strides in partaking younger folks. In 2023—Amplify’s first yr with full time employees—the group reached over 20,000 folks by way of mentorship connections, focused youth programming, and occasion activations. In 2024 up to now, Amplify has reached over 13,500 youth and educators by way of in-person programming and shows, and is projected to achieve over 30,000 folks by way of programming and activations by the tip of the yr. 

Notable accomplishments by Amplify this yr embrace internet hosting youth packages in Illinois, Kentucky, Maryland, and New York, together with shows at occasions in Iowa and Texas, and launching a mentoring partnership with the Horse Racing Ladies’s Summit (HRWS). 

“Amplify Horse Racing is among the sport’s success tales and this affect marketing campaign will exponentially enhance the group’s capability to achieve youth and younger adults throughout North America,” mentioned Amplify board President, Jordyn Egan. “Previously yr and a half, Annise and the Amplify group have responsibly leveraged sources from early supporters together with Breeders’ Cup, Churchill Downs, Godolphin, Keeneland, The Jockey Membership, and the extremely beneficiant help of John Ballantyne, to ascertain the inspiration of Amplify Horse Racing; the mannequin is confirmed, and this is a chance to be part of Amplify’s future.”

Racehorse proprietor John Ballantyne of NBS Steady was paramount within the development of Amplify’s mission. Ballantyne contributed $500,000 to Amplify in 2022, facilitating the hiring of the group’s first workers in 2023, and subsequent program growth.

To be taught extra concerning the Amplify Affect Marketing campaign and how one can help the nationwide growth of Amplify Horse Racing, please go to amplifyhorseracing.org/donate, or contact Annise Montplaisir at annise@amplifyhorseracing.org.

This press launch has not been edited by BloodHorse. If there are any questions please contact the group that produced the discharge.