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ATP unveils Momentum: Digital tribute to tennis followers on the 2024 Nitto ATP Finals
The ATP is proud to current Momentum, a limited-edition assortment of memorabilia primarily based on the 2024 Nitto ATP Finals in Turin
November 07, 2024
The ATP is proud to current Momentum, a limited-edition assortment of official memorabilia primarily based on the 2024 Nitto ATP Finals in Turin (10-17 November). The gathering transforms the drama and depth of the ATP Tour’s flagship occasion into distinctive digital mementos for followers to maintain perpetually.
Momentum is an eight-day expertise the place followers declare Traces: digital memorabilia, crafted from match knowledge, that retell the story of tennis. Because the event progresses, followers shall be welcomed to say a Hint from every of the 15 singles matches – a private souvenir to relive showdowns between the world’s best gamers.
As followers construct their collections, the intention behind Momentum shall be revealed: recognising the followers and their love for the sport. Every Hint is time-limited, claimable solely throughout a 24-hour window on match day. Whether or not within the stands or watching from all over the world, followers can now mark their engagement with iconic Nitto ATP Finals moments by way of these trophies of fandom.
“Momentum is about recognising and giving again to the followers,” stated Mark Epps, ATP Director of Communications and Web3. “There are followers all around the world that by no means miss a second of tennis, and to this point there was no approach to rejoice that. This expertise offers them the prospect to show ‘I used to be there’ for our flagship event – and to come back away with stunning memorabilia that seize its drama.”
Momentum has been created in collaboration with Hint, a UK-based tech startup pioneering proof of fandom by blockchain-based digital memorabilia, with official match knowledge offered by Tennis Information Improvements (TDI).
“Being a real fan is a dedication,” stated Tareq Nazlawy, CEO of Hint. “Utilizing blockchain expertise and data-led storytelling, we will now recognise that dedication with digital mementos that are as enduring because the moments they commemorate. With Momentum, we’re inviting the worldwide tennis group to face up and be counted on this shared digital expertise.”
Don’t miss your likelihood to be a part of Momentum throughout the 2024 Nitto ATP Finals (10-17 November). Create your account and declare your Traces totally free at https://atp.hint.fan.
