European esports organisation Crew Gullit has introduced an extension of its partnership with Philips’ grooming sub-brand, OneBlade.
The growth will proceed in the identical path as the unique deal, with OneBlade featured on Crew Gullit’s jerseys and the 2 manufacturers working collectively on content material and activations.
Crew Gullit and Philips OneBlade first partnered in September 2022 and have labored carefully ever since. The 2 companions labored on the Crew Gullit Conflict, an internet Dutch event. In addition they co-created a YouTube sequence referred to as OneBlade Icons, the place opponents have been put within the sneakers {of professional} esports gamers for per week.
Crew Gullit and Philips have famous that the upcoming yr will “construct on the previous successes” and that the main focus will as soon as once more be on increasing the attain of the 2 manufacturers amongst their audiences. The aim, in keeping with the companions, is to “present the gaming neighborhood with a clearer understanding of what Philips OneBlade can do for them.”
Philips OneBlade has partnered with a powerful variety of esports organisations previously, together with BIG, Godsent and Crew Heretics, and is a gentle supporter of esports.
Rhoxane Zois, Advertising and marketing Supervisor at Philips Benelux, commented: “Working with Crew Gullit has been an unimaginable journey. We’re extraordinarily pleased with our partnership as Crew Gullit is a powerful associate that, like Philips, values self-expression and authenticity.
“Many esports gamers are discovering shaving and their private type for the primary time, and powerful position fashions — like Ruud Gullit — play a vital position in encouraging younger individuals to embrace their id and magnificence,” Zois continued. “With Philips OneBlade, we’re dedicated to serving to Crew Gullit gamers and all younger males they join with uncover their distinctive type and increase their confidence.”
