Seeing the overwhelming majority of some 80,000 individuals at Tokyo Racecourse engaged in wagering on Japan Cup day final month served as a reminder that betting horses is a good sport that may attraction to many individuals.
Watching these bettors, together with younger adults, with cash in a single hand and tip sheets or packages within the different making an attempt to resolve the puzzle of the unique “day by day fantasy” sport as they waited their flip on the home windows put a bounce in my step. Nevertheless it additionally jogged my memory that North American racing will not be absolutely connecting with potential followers.
That connection has helped fund Japan racing because it has taken spectacular steps ahead. Solely days earlier than I might witnessed the magnificent Miho Coaching Heart and the various new barns accomplished with extra on the way in whichâsimply one of many many first-rate initiatives made attainable from the proceeds from this enthusiastic wagering.
That brings us to this week’s College of Arizona Race Observe Program World Symposium of Racing, which begins its public shows in earnest Dec. 10 and continues by way of Dec. 11 in Tucson, Ariz. Whereas racing has loved some success tales by way of ties to added gaming and historic racing, this yr’s symposium arrives at a time when year-end pari-mutuel deal with can be down for a 3rd straight yr after a pleasant COVID-related bump in 2021.
In attending the symposium or following up on it by way of studying tales and viewing the archived movies and transcripts, it has been my expertise that some glorious concepts are offered annually however, sadly, not often adopted up on. Nevertheless it’s good to proceed to place concepts on the market.
A session throughout the 2023 RTIP World Symposium On Racing
When it comes to the economics of racing, some Symposium classes to regulate this yr embody:Â
9:30 a.m. (native time), Tuesday: A session on synthetic intelligence will have a look at a variety of makes use of within the sport, together with the help of followers and advancing enterprise initiatives.
2:45 p.m., Tuesday: Youthful professionals in racing will talk about investing within the sport’s future.
4 p.m., Tuesday: The 50 concepts in 50 minutes session has produced out-of-the-box ideas in earlier years and figures to ship once more.
8:30 a.m., Wednesday: A panel on racing success tales will embody a presentation on FanDuel partaking sports activities bettors by way of its shared pockets with its racing platform.
10:15 a.m., Wednesday: Certainly one of two panels that will produce a number of the finest concepts when it comes to the economics of the game will have a look at progressive sports activities advertising methods. The panel plans to debate whether or not “information analytics and digital platforms have interaction a youthful, extra numerous fan base. How can we drive attendance, create extra memorable fan experiences, and kind a stronger neighborhood? Learn the way racing organizations can adapt these confirmed cutting-edge methods to resonate with right now’s audiences.”
1:30 p.m., Wednesday: That is the opposite significantly intriguing panel. The Mark Kaufman Workshop will see consultants talk about, ” Maintain Racing Related within the Evolving Wagering Panorama?”
Following is the promising description, in full: “With elevated competitors from sports activities betting, esports, and different digital gaming platforms, horse racing faces mounting strain to innovate and adapt to altering bettor preferences. Panelists will discover why racing wagering is vulnerable to being left behind, what will be performed to modernize the expertise, and techniques to draw a brand new era of bettors. The panel will talk about the steps wanted to replace the racing product and bettor expertise to compete with in style wagering alternate options. Are there progressive methods to reinforce the visibility and attraction of horse racing for right now’s digital-first bettor? How finest can the racing business collaborate with sports activities betting operators to increase, attain, and develop betting deal with? This dialogue will supply helpful views and potential options for racing operators, ADWs, and different business stakeholders looking for to revitalize wagering.”
For these not attending, the Symposium web site finally posts movies and transcripts of the classes. For many who want to keep away from any wait, Racetrack Tv Community plans reside streaming. The package deal, which additionally contains archived classes of every panel, is offered for a $149 buy on the RTN.television web site, enabling individuals to observe on tablets, smartphones, and PCs, and on televisions by way of Roku units and Amazon Hearth TV.
