Esports event organiser ESL FACEIT Group has introduced a partnership with gaming furnishings producer Anthros.
Because of the deal, the producer has grow to be ‘the official chair companion of ESL.’
In response to a launch, ESL FACEIT Group and Anthros’ collaboration goals to set ‘new requirements for consolation, efficiency, and well being’ inside the esports business. As well as, the producer will present the organiser with a spread of branded chairs to be used at its ESL and DreamHack occasions.
The deal marks Anthros’ first foray into the esports business. Based over 70 years in the past, the chair producer focuses on serving to relieve again ache and muscle ache generated from in depth sitting. In latest months, it has partnered with streamer Dr Lupo to advertise the significance of well being whereas gaming.
2024 has been a yr of partnerships for ESL FACEIT Group. In September, it was named the presenting companion of the ESIC International Esport Summit. In August, it joined forces with quite a few Unilever manufacturers that may function in future editions of IEM Cologne and the ESL Professional League.
Gaming chair partnerships inside esports present no indicators of slowing down. In June 2024, North American organisation Sentinels secured a chair partnership with {hardware} model Razer.
Larry Settembrini, VP of International Model Partnerships at ESL FACEIT Group, spoke on the deal: “Our collaboration with Anthros isn’t nearly showcasing their innovation, however guaranteeing that gamers, creators and followers worldwide can play, create and watch in a snug and wholesome seating place.
“Whether or not via offering ESL and DreamHack-branded chairs to opponents and creators or enabling followers to interact with Anthros at our occasions and festivals, we’re proud to proceed to lift the bar for our communities world wide.”
