Streaming analytics firm and GameSquare Holdings subsidiary, Stream Hatchet, has launched its Q3 2024 report, highlighting the expansion of gaming and live-streaming viewership.
The report confirmed that live-streaming viewership has grown to eight.5bn hours watched, a year-over-year improve of 12% and marks the very best progress because the pandemic’s peak.
The Stream Hatchet report additionally famous the rise of esports throughout the live-streaming trade. It claimed that esports now contains one-fifth of all live-streaming viewership. The corporate notably highlighted tournaments akin to MPL Indonesia Season 14 and LCK Summer season 2024, which generated a mixed 130m hours watched.
There has additionally been an increase in reputation for some broadcasting platforms, with KICK and YouTube Gaming creating additional competitors for Twitch. Twitch’s market share dropped to 60% while YouTube Gaming grew its year-over-year market share from 17% to 23%. In the meantime, KICK had an enormous 163% improve in hours watched in comparison with final 12 months.
Stream Hatchet additionally famous that Fb Stay has fallen out of the highest 5 streaming platforms, with newer platforms like AfreecaTV and Rumble filling the hole.
When it comes to language broadcasts, Spanish turned the second most-watched language on Kick with 129 million hours, a rise of 59%.
Justin Kenna, CEO of GameSquare spoke concerning the report: “Stay streaming is on the forefront of a broader shift in how audiences have interaction with leisure. The Stream Hatchet Q3 2024 report demonstrates that as video continues to dominate the leisure trade and creator financial system, platforms like YouTube Gaming and Kick are seizing alternatives to reshape the aggressive panorama.
“This information underscores a pattern the place viewers consideration—and platform methods—are diversifying, fuelling innovation and progress in stay streaming as a major medium of engagement.”
