Method One (F1) driver Yuki Tsunoda has revealed on social media that he’ll put on a VALORANT-themed helmet throughout this weekend’s 2024 Belgian Grand Prix.
The helmet prominently depicts Jett, one of many recreation’s characters, and the VALORANT brand alongside Visa Money App RB’s industrial companions.
The VALORANT integration is seemingly resulting from a collaboration involving Purple Bull Gaming, the gaming division of vitality drink model Purple Bull, in response to a LinkedIn put up by Christian Hesse, World Head of Gaming Occasions at Purple Bull.
At the moment driving for Purple Bull’s sister group, Yuki Tsunoda made his F1 debut in 2021 for AlphaTauri. Tsunoda was the 2018 Japanese F4 champion and positioned third within the 2020 Method 2 Championship.
Purple Bull has been concerned in esports and gaming for a number of years. The corporate helps esports organisations, together with Astralis and Crew Heretics, hosts competitions and has opened branded esports venues, such because the Purple Bull Gaming Sphere Aarhus in Denmark. Furthermore, the Purple Bull’s different F1 group, Oracle Purple Bull Racing, has its personal esports division referred to as Oracle Purple Bull Sim Racing.
Purple Bull has additionally labored with Riot Video games’ FPS title VALORANT on varied events, together with a partnership with the EMEA league of the VALORANT Champions Tour (VCT) all through 2022 and 2023 and a girls’s competitors earlier this 12 months. In September, the fifth version of the model’s VALORANT OFF//SEASON match, Purple Bull Dwelling Floor, will return with a newly launched official North American Qualifier.
The Belgian Grand Prix will happen on Sunday twenty eighth July on the enduring racing observe Circuit de Spa-Francorchamps, generally referred to as Spa.
