Scotch whisky firm Chivas Brothers has appointed James Kent because the Senior Model Supervisor for Ballantine’s gaming and esports division.
Kent beforehand labored because the Senior Director of International Model Partnerships at ESL FACEIT Group. As Ballantine’s International Senior Model Supervisor, Kent shall be accountable for managing the model’s ventures into gaming and esports.
James Kent has expertise in a myriad of industries together with esports, automotive, luxurious e-commerce, and leisure. After a two yr stint at gaming occasions organiser ESL FACEIT Group (EFG), Kent appears to be like to advance Ballantine’s involvement into gaming and esports in his new position.
Previous to the formation of the ESL FACEIT Group, Kent spent a yr working for FACEIT because the Business Partnership Director. Earlier to this he had held senior roles in firms together with the likes of McLaren Automotive, and Reside Nation, and extra. In 2018, Kent served because the Senior Partnerships Supervisor for Samsung Electronics.
Ballantine’s are amongst many spirit and alcohol manufacturers trying to improve their involvement in gaming and esports. In October 2023, British esports organisation Tundra Esports partnered with the Chivas Brothers model for The Worldwide 2023. Along with partnering with organisations, Ballantine’s labored with match organiser BLAST for the BLAST.television Paris Main 2023, CS:GO’s remaining Main.
The corporate are usually not the one alcohol model not too long ago concerned in esports as this time final yr the Esports Awards partnered with XIX Vodka, a vodka model owned by YouTube content-creator group The Sidemen.
