European esports organisation G2 Esports has named Mathieu Lacrouts as its Head of Media Home.
Within the position, Lacrouts will likely be answerable for increasing the organisation’s presence exterior of the gaming and esports industries.
Lacrouts isn’t any stranger to the world of gaming and esports. In 2015, he based Hurrah.company, an esports and gaming inventive advertising company which closed in July 2023. Alongside Hurrah.company, Lacrouts based the Hurrah Group which featured three subsidiaries specializing in promoting, media shopping for, and content material manufacturing.
In his position for G2 Esports, Lacrouts will lead the organisation’s Media Home which presents promoting providers and occasion operations. In response to a launch, the division will ‘develop to a staff of over 20 professionals by the tip of 2025.’
G2 Esports has usually created tasks exterior of its esports operations. In January 2022, the organisation expanded into the music trade with the discharge of energy metallic single ‘Our Means’. Extra just lately, the organisation entered the Prodigy Racing League, a motorsport collection aiming to help sim-racers who need to embark on a profession in real-world motorsports.
2024 continues to be a 12 months of latest hires for G2 Esports. In April, the organisation appointed Henning Christiansson as its Business Director alongside Julius Ylänne changing into Director of Esports.
Lacrouts, G2 Esports’s newly-appointed Head of Media Home, commented on the information: “G2 has at all times been on the forefront of making entertaining and genuine content material and I’m excited to take this to the following degree.
“Our purpose is to develop into the one-stop facilitator for manufacturers to make significant connections with every kind of followers. We’re not nearly gaming and esports. From manga and sports activities to tabletop video games, anime, music, motion pictures, and extra, we convey followers the content material they deserve.
