John Lucero is a category act. He is a pioneer, a legend, an artist, a goofball, a historian, a hall-of-famer, however most of all—a SKATEBOARDER! Mainly, what I am attempting to get at is, guys like Lucero have tales for days.
He is slapped curbs. He is ripped ramps. He is constructed manufacturers. And he just lately hopped on Instagram for the proper mix of storytelling and a rad new graphic reveal:
“The unique Ant brand was created in 1990. Lucero Ltd began in 1988. After just a few years I made a decision to take my title off the model, and keep within the background and restart as Black Label,” Lucero just lately shared on Instagram. “The concept was to switch the Massive Full of life Elephant, with a Tiny Lifeless Ant. It was a enjoyable change of tempo, however finally the Elephant returned by fashionable demand. Hahaha! Somewhat Label Historical past! Love, John.”
So rad! Lucero has been having enjoyable and doing issues his manner since 1988 and that fireplace is burning within him as brilliant as ever as of late. The brand new Ant boards are available in 9.0” and 9.5” Customized Eggs. In addition to 8.25”, 8.5”, 8.75” and 9.0” Commonplace Cuts. And you do not want me to inform you how crisp this stuff look. I am a sucker for coloured veneers, so these are calling my title.
Associated: Black Label’s new video “Gentle The Match” with Jake Reuter and Elijah Akerley
Head into your native store and demand these new planks! Or, if you want to, hop on the Label website and max out your card. Watch out, although. This new Ant graphic is sick, however that Black Label is stacked with must-have graphics and shapes. Good factor it is payday!
Most significantly, thanks for the historical past lesson, all the nice instances and a long time of stoke, John! We may hearken to tales like this all day lengthy.
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