Method 1 has introduced Lenovo as its newest world associate in a deal that may see the know-how firm turn out to be the title sponsor of two grand prix from the 2025 season onwards.
Having beforehand been an official associate of F1, Lenovo has now taken a step as much as be a part of the largest sponsors within the collection, together with the likes of Aramco, Heineken, Qatar Airways and American Categorical.
The deal sees Motorola, a subsidiary of Lenovo, put in as F1’s world smartphone sponsor whereas Lenovo can even “present F1 with state-of-the-art know-how units, options and providers to assist the supply of Grands Prix at monitor and remotely.”
“I’m delighted that Lenovo will turn out to be a International Companion of Method 1. Since becoming a member of the game, Lenovo’s creativity and keenness for know-how and innovation have supported F1’s ambitions to create extra as soon as[1]in-a-lifetime moments for followers,” F1 president Stefano Domenicali mentioned upon asserting the deal.
“At the moment marks a brand new chapter in a partnership that may solely proceed to develop from power to power. I look ahead to persevering with our work with Lenovo and utilizing our shared dedication to precision, innovation, and sustainability to make sure F1 stays the world’s most technologically superior sport for years to return.”
Oscar Piastri, McLaren MCL38
Photograph by: Mark Sutton / Motorsport Photographs
The collaboration between F1 and Lenovo can even attain into areas of know-how resembling synthetic intelligence and digital actuality in addition to elevated sustainability.
“We’re thrilled to raise our partnership to the following stage turning into a International Companion of Method 1,” mentioned Lenovo chairman and chief government Yang Yuanqing.
“Collectively, we’re not simply shaping the way forward for know-how and motorsport, however we’re additionally guaranteeing that cutting-edge technological developments profit all, creating unforgettable experiences regardless of the place they’re on the earth.”
With Method 1 having fun with a lift in recognition of late, there’s a clamour from all sectors to be tied in as sponsors and companions of the collection.
On Wednesday, Santander was introduced as a brand new official associate, with the goal of harnessing the rising relevance of F1 in the USA.
Santander’s present sponsorship of Ferrari expires on the finish of the year, when it would be a part of the rising band of companions connected to Method 1.