Twickenham is to be renamed Allianz Stadium from September after the English Rugby Soccer Union signed a long-term take care of the insurance coverage firm.
The Day by day Mail stories that the transfer shall be value 100 million kilos ($A196m) over 10 years.
The RFU declined to substantiate the quantity being paid by Allianz for the naming rights, as effectively its funding into the senior England groups and group sport, however described it as “important”.
For the primary time because it was inbuilt 1907, the 82,000 seater dwelling of English rugby shall be rebranded as a part of an settlement that the RFU insists shall be “transformative” for the sport.
The primary fixture to be performed at Twickenham below its new title is the Pink Roses’ conflict with New Zealand on September 14.
“We’re actually happy to be increasing our partnership with Allianz, enabling additional funding into the group {and professional} sport,” RFU chief govt Invoice Sweeney stated.
“This partnership will assist us in transferring the sport in a course which serves all rugby, from minis to the elites, from membership coaches to our nationwide coaches and all the pieces in between.
“As we head in the direction of internet hosting the ladies’s World Cup in 2025, it’s completely becoming that the primary sport to be performed on the newly named Allianz Stadium would be the Pink Roses versus New Zealand on 14 September.”
Given Twickenham’s historical past, the transfer is controversial and was met with predictable opposition even when it’s the final of the 4 dwelling union stadiums to hold a sponsor title.
It’s the first of England’s three main nationwide staff venues to be rebranded with Wembley and Lord’s remaining unchanged for England’s soccer and cricket sides respectively.
(With PA)
