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Press Launch
NATIONWIDE (July 1, 2024) – Birdwell, the heritage American seashore model recognized for handmade, premium boardshorts that stand the check of time, publicizes right this moment its official sponsorship of residing longboard legend, Joel Tudor. The partnership cements a decades-long relationship between the San Diego-based surfer and Birdwell, which started when Tudor was 18 years previous.
Birdwell despatched quite a few bespoke shorts to Tudor, now 48, early in his browsing days by Mitch’s Surf Store of La Jolla, Calif. Tudor competed everywhere in the world in his “fortunate” pair of Birdwell boardshorts, and has liked and worn Birdwell all through his profession.
“This partnership has been a very long time within the making,” Tudor stated. “For years I carried a fortunate pair of [Birdwell] shorts on all my travels. I had [Birdwells] on once I gained my first World Surf League title in 1998, [and] have worn them in numerous grappling matches since. Now I get to rep the [Birdwell] label for the remainder of my years on this implausible lifetime of surf!”
Birdwell will work with Tudor to develop a customized line of merchandise, together with his storied “fortunate” shorts. As a Birdwell ambassador, Tudor will even develop surf and jiu-jitsu content material, together with lengthy and short-form movie tasks, picture journeys, and extra. Birdwell and Tudor have ongoing plans to protect and provides again to the surf group by contests and different interactive initiatives, in addition to construct connections inside the martial arts group.
Tudor provides cachet to the already spectacular roster of surf ambassadors for Birdwell, together with: Kevin Skvarna, Arthur “Toots” Anchinges, Chris Christenson, and Robert “Wingnut” Weaver.
“Joel is a real icon and treasured within the tradition of browsing,” stated Eric Crane, CEO of Birdwell. “Working with him twenty years in the past at Op, I witnessed his unimaginable work ethic and model affect. I’m proud to welcome Joel residence to Birdwell, and assist carry his concepts to life.”
For extra info on Birdwell, go to www.birdwell.com and comply with @birdwellbeachbritches on Instagram for updates.
About Birdwell
Since 1961, Birdwell has hand-made boardshorts of tolerating high quality and timeless type out of the sunny seashore cities of Orange County, California. A pillar model in genuine American seashore tradition, Birdwell units the bar in its craftsmanship of dynamic boardshorts for surfers and different ocean lovers. Greater than sixty years on, the corporate sells quite a lot of elevated life-style items for women and men, together with its cult-followed shorts and different coastal attire, in addition to important seashore equipment. For extra info and to view present collections, go to www.birdwell.com.
About Joel Tudor
Joel Tudor is a champion American surfer from San Diego, California. Tudor is a beloved longboarder recognized for his soulful driving type, which uniquely blends fashionable athletic type with sleek, classic inspiration. Credited with the revival of longboard browsing at giant, Tudor’s love for the game lives eternally by his surf faculty, the place he coaches younger surfers in his progressive but artfully retro longboarding approach.
