Since becoming a member of the New York Thoroughbred Horsemen’s Affiliation board about 10 years in the past, Tina Bond has harassed the necessity for extra advertising and public relations initiatives to current optimistic messages in regards to the sport.
Now she has launched one.
Bond has teamed with FINN Companions to create theheartofhorseracing.com, an internet site that provides trainers, homeowners, jockeys, and followers a discussion board for selling the game by providing their opinions of what they love most about horse racing. The location has greater than a dozen interviews with key trade figures reminiscent of coach Todd Pletcher, proprietor Jayson Werth, and jockey John Velazquez from 10 hours of interviews at Saratoga Race Course, with many extra to return.
“The objective of ‘The Coronary heart of Horse Racing’ is to create a brand new narrative and elevate the game to draw new followers and homeowners whereas making certain our current stakeholders stay deeply dedicated to the game,” Bond stated. “I do not suppose we have executed an excellent job previously of telling folks what and who we’re.”
Although Bond is now the president of NYTHA, “The Coronary heart of Horse Racing” is her personal enterprise, and it has obtained seed cash and unanimous assist from the NYTHA board to get off the bottom. Bond is looking for sponsorships and donations to assist develop a enterprise that promotes the virtues of the game.
“As (coach) Jena Antonucci says in her interview, this isn’t your grandpa’s sport, it isn’t your dad’s sport, it is our sport, and it is time that everyone sees how a lot the horses are cherished and cared for. That got here throughout in each interview: that the horse is all the things,” Bond stated.
Bond, who runs the racing partnership provided by her husband, coach James Bond, needs the web site to turn out to be a nationwide web site slightly than New York-centric.
“We now have 10 hours of footage and much more to replace,” she stated. “We’re attempting to get the funding to go ahead. We wish segments on totally different components of the nation. We additionally know the typical individual does not know when horse racing is on tv, so we need to add data like that so that they know what races they’ll watch. We now have to inform folks what we’re and the place we’re.”
Bond believes there was no time like the current to launch “The Coronary heart of Horse Racing”.
“With the foal crop in decline we now have to do that now,” she stated. “We won’t wait 10 years to do it. There are such a lot of different issues folks can do, and I feel we as an trade haven’t absolutely defined what this trade is. I feel as soon as individuals are uncovered to it, they’ll fall in love with it and fall in love with the trade. We now have to deliver the subsequent technology on board and expose everybody to issues they haven’t been uncovered to previously. I feel there’s a fantastic alternative to develop the game. We have to develop the fan base and add extra homeowners as effectively.”
