The Masters and CBS are increasing tv protection subsequent yr by 5 hours, which incorporates two hours on Saturday and Sunday via the Paramount+ streaming service of CBS.
Augusta Nationwide additionally introduced Tuesday one other high-level company accomplice in Financial institution of America, bringing to 4 the variety of “champion companions” for the key that pulls the most important viewing viewers in golf.
The addition of Financial institution of America doesn’t have an effect on the business load. The Masters stated the published will proceed with solely 4 minutes of commercials every hour.
“The Masters Match has had the good fortune of having fun with a unprecedented relationship with CBS Sports activities for almost 70 years,” stated Fred Ridley, chairman of Augusta Nationwide and the Masters. “Alongside our mates on the community, we’re happy to increase the match’s weekend protection and finally ship extra stay golf for Masters followers.”
CBS will add an hour to Saturday’s broadcast. It is going to go from 2 p.m. to 7 p.m. ET subsequent yr, as a substitute of beginning at 3 p.m. The third and fourth rounds might be proven solely on Paramount+ from midday till 2 p.m., and can stay accessible on the streaming service via the 7 p.m. conclusion.
That brings the full protection to 23 hours, which incorporates 3:00 p.m. to 7:30 p.m. on Thursday and Friday, broadcast by ESPN.
CBS additionally produces the expansive digital protection via the Masters app that features such options as Amen Nook, Holes 4-6, Holes 15-16 and featured pairings.
CBS has made its stay protection of sporting occasions accessible on Paramount+. The extra two hours on the weekend might be a part of its unique content material, the primary time it has supplied such content material from golf.
The partnership between the Masters and CBS, a year-by-year contract, dates again to 1956, when the community used six cameras to televise the final 4 holes. It was solely 25 years in the past when the Masters supplied simply 10½ hours of stay protection on CBS, together with three hours on Sunday.
Financial institution of America joins a small checklist of major company sponsors on the Masters that features AT&T, IBM and Mercedes-Benz, which every have prolonged their partnerships. The membership doesn’t disclose particulars of these contracts.
Financial institution of America has had a relationship with Augusta Nationwide for the previous a number of years, serving as a presenting sponsor for the Augusta Nationwide Girls’s Beginner since its inception in 2019, in addition to the Asia-Pacific Beginner and the Latin America Beginner since 2022.
“Via Financial institution of America’s assist of our neighborhood initiatives and novice occasions, they’ve develop into an impactful and dedicated accomplice in our group’s mission in Augusta and across the globe,” Ridley stated.
He stated including Financial institution of America as a top-level sponsor expands that relationship and strengthens the Masters “for a few years to come back.”
The 2025 Masters begins April 10, sticking with its custom of being held the primary full week of April. Scottie Scheffler is the defending champion.
